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Episode #21The Science of Persuasion
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Episode #20The 7 Deadly Mistakes CPG Challenger Brands Make
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Episode #19Direct Response, Then and Now
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Episode #18The Pros and Cons of Celebrity Campaigns
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Episode #17Trademarking Your CPG Brand
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Episode #16Being Prepared for NACDS
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Episode #15Connecting Manufacturers and Retailers Online
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Episode #14Introducing & Succeeding with Your Product at Walgreens
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Episode #13ECRM & Effective Retail Collaboration
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Episode #12Amazon & Your CPG Products
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Episode #11How Challenger Brands Can Grow Distribution at Major Retailers
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Episode #10Timing and Strategy of Getting into Retail
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Episode #9Making Social Media Work for Your Brand
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Episode #8Selling Your Products at Walmart
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Episode #7Navigating the Digital Marketing Landscape
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Episode #6Choosing the Right Traditional Media
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Episode #5Ad Campaign Spending
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Episode #4Understanding Retail Buyers
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Episode #3SEO and SEM Campaigns
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Episode #2Pricing Your CPG Product
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Episode #1Branding vs. Sales