-
Episode #29Getting Back to Work
-
Episode #28What You Can - and Cannot - Say About Your Products
-
Episode #27Finding Silver Linings
-
Episode #26Advertising in an Election Year
-
Episode #25Re-Evaluating Brick & Mortar
-
Episode #24What Media Works Where
-
Episode #23Guarantees
-
Episode #22Smart Content Marketing
-
Episode #21The Science of Persuasion
-
Episode #20The 7 Deadly Mistakes CPG Challenger Brands Make
-
Episode #19Direct Response, Then and Now
-
Episode #18The Pros and Cons of Celebrity Campaigns
-
Episode #17Trademarking Your CPG Brand
-
Episode #16Being Prepared for NACDS
-
Episode #15Connecting Manufacturers and Retailers Online
-
Episode #14Introducing & Succeeding with Your Product at Walgreens
-
Episode #13ECRM & Effective Retail Collaboration
-
Episode #12Amazon & Your CPG Products
-
Episode #11How Challenger Brands Can Grow Distribution at Major Retailers
-
Episode #10Timing and Strategy of Getting into Retail
-
Episode #9Making Social Media Work for Your Brand
-
Episode #8Selling Your Products at Walmart
-
Episode #7Navigating the Digital Marketing Landscape
-
Episode #6Choosing the Right Traditional Media
-
Episode #5Ad Campaign Spending
-
Episode #4Understanding Retail Buyers
-
Episode #3SEO and SEM Campaigns
-
Episode #2Pricing Your CPG Product
-
Episode #1Branding vs. Sales