How to Create a Meaningful Brand and Impact the World w/ SweetLeaf CEO Michael May
For today’s episode we welcome our guest, the owner of SweetLeaf, Michael May. Michael recounts his father’s incredible journey starting the company.
We learn about alternatives to sugars, and the laborious process of getting FDA approval. Mark, Justin, and Michael discuss the lessons they’ve learned that are crucial for the success of starting a company.
Michael talks about applying his military strategy training to being an entrepreneur and the challenges COVID has provided for CPG products getting on the shelves of retailers – and all the necessary preparation and planning that goes into it.