The Pros and Cons of Celebrity Campaigns
On today’s episode, Mark and Robb delve into the murky waters of utilizing well-known celebrity talent within a campaign. A recognizable face and voice in a TV or radio spot can help snag the attention of consumers, driving sales of your product, but there are many things to take into consideration before taking that leap.
They discuss the steps that a brand should take before committing to using a celebrity for their campaign. They advise researching a celebrity's political and social viewpoints to make sure they align with your brand’s and avoid a potentially sticky situation down the line. They also stress the need to check and double check that your budget is in order, taking into account SAG-AFTRA fees and all that they imply.
They finish up the show by sharing some of their own experiences working with celebrities and learning by trial and error.
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