September 22nd, 2020

Episode #32

Business and Politics

On this episode of CPG Insiders, Mark and Justin discuss how businesses are handling today’s volatile political landscape. They share stories of companies that have taken a political stance and survived the mob, as well as explaining why political activism is not necessarily the right move for every company.

Mark and Justin recommend what to look for and understand before attaching your company to a group or cause. They explain the importance of going “All in” and recognizing that that you’re putting your company at risk any time you choose to publicly align with a group or cause. 

The guys also discuss the pushback some companies receive for running ads on certain networks. They explain the importance of looking at these comments to see if they are legitimate, or if they originate with bots or groups that are paid to send these complaints.

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