How to Improve Product Sustainability to Win Retailers and Consumers - An Interview with Christina Lampert
Today we are going to dive into the topic of sustainability. Sustainability continues to be a large topic in CPG today and many retailers are making it a large factor in their product evaluation process. We are very lucky to be joined today by Christina Lampert. Christina is the director of innovation at the world’s largest ingredient sustainability database, HowGood.
Segment 1: What is the First Educator Advantage? Why is it important for brands?
Segment 2: Sustainability is a large topic in CPG, specifically in packaging. Are there other areas brands should be paying attention to besides packaging?
Segment 3: How should brands execute the FEA (First Educator Advantage)?
Segment 4: What is HowGood? What resources are available for brands?
If you have any questions, you can contact us through jandhlabs.com and if you want to learn more about HowGood and improving your brands sustainability you can contact Christina Lampert:
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