CPG Reality Check
Segment 1: How Ad Agencies sell Clients that they need to build their brand. The truth of it is that some products are built to be brands, and some products are made to be things.
Segment 2: Does the Brand / Product tell the world something about me? This doesn’t mean that a product can’t be KNOWN for something.
Segment 3: The guys get into the 7 Truths of this topic
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