Making Social Media Work for Your Brand

On this episode, Mark and Robb welcome Amanda Igrisan, Social Media Director at Jekyll & Hyde, to discuss the ins and outs of social media marketing.

They talk about how to best use social media, how to handle negative comments and why social media marketing is more than just putting content out for people to see. Social media is a good place for brands to develop their personality, but you also need to build an audience. Amanda discusses some elements of achieving this successfully.

They talk through the various major platforms and how they differ, discuss the useful data you can learn from a social media audience, and cover some of the common marketing misconceptions about social media campaigns.