Re-Evaluating Brick & Mortar
On this episode of CPG Insiders, Mark and Justin consider how consumer trends have changed significantly, with a long list of the brick and mortar stores closing in 2020 as evidence. CPG brands need to rethink how they view their business, in terms of where their consumers shop.
They discuss the ideal business model of many digital-only businesses, and they talk about the CPG categories for which consumers prefer shopping online.
They also consider how marketing for many online businesses expands outside of just digital advertising, even if sales are only direct to consumer.