The Best Time to Sell Your Business Is Earlier Than You Think

When is the right time to sell your CPG brand?

In this episode of CPG Insiders, Mark Young and Justin Girouard break down one of the biggest—and most emotional—decisions every entrepreneur faces: when to exit. They explain why the best time to prepare for a sale is years before you plan to sell, how buyers actually value brands, and what separates a $50M exit from a $500M+ exit.

You'll learn why buyers aren't purchasing your history—they're buying your future.

In this episode:

• Why founders should start preparing for an exit 3 years in advance
• The biggest mistakes entrepreneurs make before selling
• How strategic buyers value growth differently than private equity
• Why momentum matters more than current revenue
• The 10 signs your company may be ready for an acquisition
• The exit readiness scorecard every founder should use
• Real acquisition examples including Rao's, RXBAR, Kind, Native, Cremo, - Primal Kitchen, and more
• How to build a company that can thrive without the founder

One of the biggest takeaways:

"The right price to sell your company is when someone offers you more than you'd pay for it yourself."

Whether you're planning to sell next year or ten years from now, this conversation will change how you think about building enterprise value.