Celebrity Deals Decoded: Real Talk from Both Sides of the Table

Episode Description

How do you hire a celebrity for your CPG brand without getting burned?

In this episode, Mark and Justin pull back the curtain on the celebrity endorsement game — from navigating inflated egos to structuring deals that actually make sense. Mark shares rare insight as someone who's been on both sides of the table — managing talent and negotiating for brands — and lays out the hidden traps most companies don’t see coming.

You’ll learn:

• Why “we’ll give you equity” almost never works

• How to avoid overpaying (or under-leveraging) celebrity talent

• The surprising way exposure can hurt a brand and a celebrity

• What managers really look for when saying yes to a product

Want a celebrity to actually sell your product — not just show up? Start here.

Listen now to decode the playbook before you spend a dime.