TikTok & CPG: What Works, What Doesn’t

TikTok might look like cat videos and dance challenges—but for CPG brands, it’s a massive opportunity. In this episode, Dr. Mark Young and Justin Girouard are joined by special guest Mark Young II, Founder + CEO of Ryze Agency, to break down how brands can use TikTok effectively without wasting budget.

From understanding why TikTok works on impulse buys, to navigating creative fatigue, to exploring how AI and user-generated content are reshaping the ad world—this conversation pulls back the curtain on what’s really driving results in digital.

Whether you’re skeptical about TikTok or itching to test it, this episode will help you decide if it’s the right platform for your brand, and how to approach it strategically.