Marketing to Seniors Citizens
On this episode of CPG Insiders, Mark and Justin break down the keys to marketing to seniors. They explain how the senior market is much larger than many realize, how society has not kept up with the changing lifestyles of senior citizens, and how that outdated mindset to too often reflected in marketing.
Mark and Justin go on to break down the various groups that exist within the broader pool of senior citizens and the optimal medium to reach these different groups, as well as explaining how to avoid common messaging mistakes.
Wrapping up today’s show, the guys discuss some useful messaging techniques, and explain how a thorough understanding of your target market can lower your advertising costs.