Seasonal Retail: How to Win Big Without Taking Big Hits

A big seasonal order might look like a win—but it can quietly crush your margins if you're not careful.

In this episode, Mark and Justin break down the real mechanics of seasonal (in-and-out) retail: how timing, payment terms, inventory risk, and retailer behavior can make or break your business. They share practical insights from real CPG brands, plus hard-earned lessons on managing product life cycles across retail sectors.

You’ll walk away knowing exactly how to evaluate seasonal opportunities—and how to protect your bottom line while still seizing growth.

• Why “Pay on Scan” isn’t always what it seems

• How retailers shift inventory risk back to YOU

• What most brands get wrong about replenishment

• The markdown strategy you should plan before you ship

Listen now to avoid costly seasonal missteps.