May 11th, 2023

Episode #62

How to Create Impactful Relationships for Growth in Business and Life w/ Joe Polish

This week we welcome the charming and brilliant Joe Polish. Mark and Justin discuss his New York Times best-selling book “What’s in it for Them?” 

Joe Polish is one of the most sought after marketers alive today, known for his ability to connect with almost anyone on the planet. Joe continues to be a prominent figure in the world of business and entrepreneurship. He’s the co-founder of two popular podcasts: 10XTalk and iLoveMarketing.

Mark, Justin, and Joe breakdown the power of asking “What’s in it for them?” in every interaction in business and life. Starting with the foundational elements of genuine curiosity and authenticity we can become pain detectives to give value on the spot.  

You will learn how to ensure that your offer is always bigger than your ask to attract the people you want and repel the ones you don’t. We discuss how these tools are used in marketing and in everyday life to achieve your goals. 


Joe's Latest Book

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Special Guest

Joe Polish

Joe Polish is the Founder of Genius Network®, one of the highest level groups in the world for Entrepreneurs. He also curates the Annual Genius Network Event and the 100k Group ($100,000).  Genius Network and 100K is home to some of the most successful Entrepreneurs alive.

Joe has also helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He has been featured in INC, Fortune, Forbes, Success, U.S News & World Report, among others, and has spoken at Stanford University. Joe also hosts three of the top ranked marketing and business podcasts, including, and 

Recent projects include: GeniusX – a VR company he co-founded helping to bring healing and educational learning through the platform, Retreat;  and purchased a 40-acre ghost town with Jason Campbell called Cleator (

His documentary “CONNECTED: The Joe Polish Story,” premiered at the historic TCL Chinese Theater (formerly Mann’s Chinese Theater), and his documentary “Black Star” won the Audience Choice Award at the Sedona Film Festival.

Joe’s mission with Entrepreneurs and Genius Network® is “to build a better Entrepreneur,” and his mission with Genius Recovery is “to change the global conversation of how people view and treat addicts with compassion, instead of judgment and to find the best forms of treatment that has efficacy and share those with the world.

Read his book, “Life Gives To The Giver” at His newest book, What’s In It For Them, published by Hay House, released Nov 1, 2022.