Episode #111
Primal Intelligence: Your Superpower AI Can’t Touch w/ Angus Fletcher
What if the smartest tool in your business isn't a dashboard or a spreadsheet—but your own brain?
Dr. Angus Fletcher, author of Primal Intelligence, joins Mark and Justin to dismantle the myth that data and AI are the future of innovation. From working with U.S. Army Special Operations to decoding Shakespeare and Pixar, Angus reveals the four brain processes that drive human ingenuity in chaotic environments—and how entrepreneurs can reclaim their innate edge.
You’ll learn:
• Why human intuition trumps data in uncertain markets
• The neuroscience of storytelling and how it builds plans that actually work
• How to shift from optimization to innovation
• Why most marketing is mid—and how to fix it
Ready to build a brand that breaks through instead of blends in? Listen now.
Special Guest
Angus Fletcher (PhD Yale) is Professor and Director of the Leadership Institute at Ohio State Fisher College of Business. His research has been called "mind blowing" by Malcolm Gladwell, "life changing" by Brene Brown, and has been endorsed by psychologists and neuroscientists such as Martin Seligman and Antonio Damasio. He is the author of the instant national bestseller Primal Intelligence (Random House, 2025) as well as more than one hundred articles and book chapters on Cambridge University Press, Oxford University Press, Johns Hopkins University Press, Columbia University Press, and others. His work has been supported by organizations such as the National Science Foundation, the National Endowment for the Arts, the New York Academy of Medicine, and the Academy of Motion Picture Arts and Sciences, and he has been awarded the US Army Commendation Medal for his "groundbreaking research" with classified US Special Operations units into leadership in volatility, uncertainty, complexity, and ambiguity.
To learn more about Angus, please visit his site here.