Why You’re Asking the Wrong Question: It’s ‘Who,’ Not ‘How’

You’re not stuck because you don’t know how to grow. You’re stuck because you don’t know who can help you do it.

In this episode, Mark and Justin unpack one of the most powerful mindset shifts for CPG entrepreneurs: the “Who Not How” philosophy popularized by Dan Sullivan. If you’ve been trying to do it all—handle retail, ops, legal, marketing—you’re slowing your brand down.

They get real about what happens when you hire the wrong people (especially from big CPG) and how founders sabotage growth by clinging to loyalty instead of capability.

You’ll learn:

• Why the right “who” beats a mediocre “how” every time
• The surprising mistake CPG founders make when hiring from big brands
• Why firing a loyal team member might save your company

Listen now—and start scaling smarter.