August 23rd, 2018

Episode #3

SEO and SEM Campaigns

Mark Young and Robb Taylor explain why a CPG product needs both a paid search campaign and an organic search strategy in their overall digital marketing strategy. They talk through typical consumer behavior that makes it important for your product to show up at the top of their search.

They cover the differences between intent terms, conquest terms and consideration terms and how they can be used to support your advertising campaigns.