Mark Young is the CEO and Visionary of Jekyll + Hyde Labs, a full-service boutique advertising agency located near Detroit, Michigan.
Mark started the agency in 1996 with a focus on direct response (DR) advertising and expanded the agency focus to challenger brand consumer-packaged goods in 2000. Since then, he has been applying performance principles and persuasion methods he shares in his book Hypno-ti$ing: The Secrets & Science of Ads That Sell More to help clients survive and thrive online and at retail.
Jekyll + Hyde Labs has been the driving force behind 100+ successful products. The agency has won dozens of national awards and represents consumer products at every major retailer in the U.S.