Mark Young

Mark Young is the chairman and CEO of Jekyll + Hyde Labs, a full-service boutique advertising agency located near Detroit, Michigan.

Mark started the agency in 1996 with a focus on direct response (DR) advertising and lead generation until the agency shifted its focus to consumer packaged goods challenger brands in late 2000.

Since then, he has devoted his time and energy to applying the performance principles and persuasion methods he perfected in his DR days to his CPG clients, helping challenger brands survive and thrive at retail and in the digital space.

More information about Mark Young can be found here.